About Us

About Us

Love for Upcycling is a dedicated enterprise committed to raising awareness regarding the excess waste generated by the fashion industry. Founded and led by the visionary designer/photographer Jose Alexzander from Panama, Alongside with his partners: Colombian Designer Lilia Merchant, Brazilian Actress Carola Parmejano and renowned Lawyer James Doyle. we’re all about giving new life to materials and educating communities on making more mindful choices as consumers. You might have spotted us making waves at major fashion events like New York Fashion Week, Los Angeles Fashion Week, and Miami Fashion Week. Plus, we’ve been featured in notable publications like Forbes Magazine.

Our mission is to spread the message far and wide across the USA, making a significant impact on how people view fashion and its environmental footprint. As pioneers in the upcycling movement, we’re leading the charge towards a more sustainable and conscious future for the fashion industry.

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