Presented by Love For Upcycling

From July 16th to 19th, 2026, the heart of the ethical fashion movement will beat in Panama City, where innovation, sustainability, and creativity converge at W.E.A.R.—the World Ethical Alliance Revolution. Hosted at the prestigious Westin Playa Bonita, this four-day global gathering promises to be more than just an event; it is a call to rethink the way we live, dress, and consume.

W.E.A.R. is dedicated to upcycling not just materials, but also mindsets. It inspires a fundamental shift in how we approach fashion by embracing ethical practices, sustainable innovation, and circular design. At its core, W.E.A.R. is a platform where designers, leaders, changemakers, and visionaries unite to create a shared future built on respect for people, the planet, and creativity. Through collaborative action, this initiative empowers the world to reimagine fashion as a force for good and as a tool for building a more just and beautiful future.

Panama City is the perfect setting for this revolutionary event. Strategically located at the crossroads of the Americas, it provides easy access for participants from North, Central, and South America, as well as beyond. The country’s progressive entry policies make travel smooth and accessible, while its growing commitment to sustainability and innovation in Latin America aligns seamlessly with W.E.A.R.’s mission. With its rich cultural diversity and modern tourism infrastructure, Panama offers an ideal backdrop for dialogue, collaboration, and transformation.

The experience will include a range of immersive activities designed to educate and inspire. Attendees can expect hands-on upcycling workshops, ethical fashion runways, curated fashion showcases, dynamic cultural ceremonies, and thought-provoking seminars led by international keynote speakers. An expansive expo will offer opportunities to engage with cutting-edge brands and emerging designers who are reshaping the industry.

The Westin Playa Bonita, a Green Key certified venue, will host the event, setting a high standard for environmental responsibility and sustainable hospitality. This world-class resort combines natural beauty with modern luxury, offering a seamless and inspiring experience for all attendees.

W.E.A.R. offers several options to participate. A VIP pass includes four nights at the Westin Playa Bonita, all meals, airport transportation, and access to all workshops, seminars, and the expo. For brands and organizations, sponsorship packages provide visibility through logo placement, media coverage, press recognition, and premium expo space. With tiers ranging from Gold to Diamond, partners can choose the level of engagement that best fits their mission.

Behind W.E.A.R. is a globally diverse and passionate team. From Panama, Brazil, and the United States to France, Canada, India, and Peru, the leadership reflects the inclusive and international spirit of the movement. Each member brings expertise and vision, reinforcing the event’s commitment to global impact and collective action.

To be part of this transformative moment in fashion history, contact [email protected] or call +1 561-674-7888.

Upcycling our minds is just the beginning. Join us in Panama City and help shape the future of fashion—ethical, conscious, and revolutionary.

Led by a Global Team
From Brazil to India, the USA to France, our diverse executive team brings together the best minds across continents: Founder: Jose Alexzander (Panama)
Co-founder: Carola Parmejano (Brazil)
Producers: Luis Mendoza (USA), Jay Rose (Canada), Dorian Bounab (France), Sveta Gupta (India), Orlando Bowen (Panama), George Coronado (Peru)
Public Relations: Thanaci Cho (Panama)